Free Website Audit
for Online Stores

of mobile shoppers leave a page taking more than 3 seconds to load

average monthly Google Ads overspend for ecommerce sites scoring below 50/100

higher conversion rate for sites loading in under 1 second vs 5 seconds

ADA accessibility lawsuits filed against ecommerce stores annually in the US

Product Image Weight

Large, unoptimised product images are the single biggest cause of slow load times on ecommerce sites. A product gallery page with 12 JPEGs can load 8–15 seconds without optimisation. Each second costs conversions.

Google Shopping Quality Score

Google Shopping campaigns are also affected by landing page quality. Slow product pages mean higher CPCs and lower impression share — you're bidding against yourself by not fixing the underlying speed.

Cart and Checkout Accessibility

ADA lawsuits against ecommerce stores frequently cite inaccessible checkout flows — unlabelled form fields, no keyboard navigation in address forms, and modals that trap keyboard focus.

Missing Product Schema

Product pages without structured data (Product schema with price, availability, and reviews) miss out on Google Shopping rich results, review stars in organic results, and AI search citations.

Core Web Vitals (LCP, TBT, CLS), mobile page speed, image optimisation gaps, and estimated monthly revenue loss from slow load times.

Meta tags, canonical URLs, structured data (including Product schema), robots.txt, and crawlability.

WCAG 2.1 AA: alt text on product images, form field labels, checkout keyboard navigation, and contrast ratios.

HTTPS on all pages (especially checkout), security headers, and vulnerable JavaScript libraries.

Schema completeness, FAQ signals, question-format content, and AI citability score.